It is a little known fact that car rental companies often offer extremely low rates to customers who simply walk in without a reservation.
Also, if a car rental company has too many SUVs or too many convertibles etc. they will deeply discount the daily rental rates on those specific car-types.
Thirdly, rental companies secretly call eachother daily to "rate-shop" what the competition is offering. The smart companies then set their rates slightly lower to ensure that customers calling from the airport terminal will chose to rent from them instead of the competition.
The Takeaway:
Book your car as early in advance as possible, then when you get to the car rental counter ask what the rates are BEFORE you tell 'em you have a reservation. If they quote you a lower rate, they must honor it. If they quote you a higher rate...just stick with the quoted price on your reservation.
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